You handle the law.
We’ll handle the legend.
Get the clients you want with
MacGuffin Legal provides fractional legal marketing and business development for solo, boutique, and mid-sized law firms. You built your practice on corporate clients and word of mouth. The next stage of growth calls for a marketing professional, but there’s no budget for an in-house team. MacGuffin fills this gap without the overhead.
FRACTIONAL LEGAL MARKETING & BUSINESS DEVELOPMENT FOR BOUTIQUE LAW FIRMS
What we do
Business
Development
Pitch support, RFP responses, and repeatable processes for turning relationships into new business.
Branding &
Design
Good legal marketing positions and persuades. Build your firm with a visual identity and messaging shaped around what sets you apart.
Solo Firm
Launch Package
Everything you need to look the part from day one: logo, website, LinkedIn profile, and the positioning that makes the right clients take you seriously.
Turnkey Content
From ideation to publication, MacGuffin handles the full content cycle. Writing, editing, and getting it live so you don’t have to think about it.
Awards
& Rankings
Chambers, Best Lawyers, Super Lawyers, and the directories that matter. Submissions that get read and ranked.
Social Media
Management
Consistent, on-brand presence across the platforms your clients use, without you having to think about it.
THE PROCESS
How it works
What can you expect from MacGuffin? A real conversation, a plan built for your firm, and marketing plan that gets done.
01
Discovery
We start with your firm: the practice areas, the clients you want, and where the current marketing is falling short.
03
Do the work
Good legal marketing isn’t generic. It’s built around your firm’s voice, practice areas, and your ideal clients.
02
Build the plan
Specific to your firm and your practice. No recycled templates, no borrowed tactics.
04
Follow up
Track what’s working, cut what isn’t. We report on outcomes and how you can turn outcomes into clients.
FAQ
A fractional CMO is a marketing executive who works with your firm on a part-time or contract basis, giving you strategic marketing leadership without the cost of a full-time hire. For law firms, a fractional CMO handles the work a Director of Marketing or Chief Marketing Officer would do in-house: position, business development strategy, pitch support, content, rankings submissions, and vendor oversight. Most boutique and mid-size firms don’t need (or can’t justify) a full-time marketing department. A fractional CMO fills that gap with senior-level thinking and hands-on execution scoped to what the firm actually needs.
MacGuffin works with solo, boutique, and mid-size law firms (typically one to forty attorneys), usually on the corporate/deense or transactional side (though not exclusively). That includes litigation boutiques, corporate employment practices, specialty practices (e.g., environmental, malpractice, and insurance coverage) and business and real estate transactional shops. These are firms with corporate clients that grow through relationships, not intake volume, and need marketing help without the overhead of a full time hire.
Most legal marketing agencies are built around plaintiff-side firms and intake volume (i.e., high-traffic SEO, lead generation, and paid ads). That model doesn’t translate to boutique firms with corporate clients, where growth comes from relationships, reputation, and the right positioning in the right rooms. MacGuffin works in the space between. The person who plans your marketing is the person who executes it, with the benefit of insight from over a decade inside law firm marketing departments before doing it for you.
MacGuffin works on a retainer basis, scoped to what your firm actually needs, rather than a menu of services bundled together. Pricing is set up front so there are no surprise invoices. The starting point is a conversation about your firm’s goals, from there we build a plan and determine the price.
You built the expertise. Now let’s build the audience.
MacGuffin builds the marketing presence that helps the right clients find you. That means thought leadership, brand identity, newsletters, social media, and the strategy that ties it all together.
Fill out the form to find out how MacGuffin can make your life easier.